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Has The Incoming Traffic To Your Blog Decreased?

Has The Incoming Traffic To Your Blog Deceased?

A lot of WordPress bloggers have been complaining about the drop in their blog’s incoming traffic.

They looked at their Stats and the numbers are not what they used to be.

In spite of my blog doing well, the level of incoming traffic is not as high as it was two years ago.

What could be the reason for the decrease in incoming traffic that most WordPress bloggers are experiencing?

Truthfully, it is hard to pin the issue down, but I intend on finding out the root cause.

The COVID-19 Lockdown Is No Longer In Effect

When the COVID-19 restrictions were in effect, a lot of us had to stay at home (Our daily movements were limited).

Those are times that I do not care to relive and I am glad that the COVID-19 lockdown period came to an end.

It has been theorized that within that two-year period, a lot of people created blogs to pass the time and that many of those bloggers stopped blogging when the COVID-19 lockdown period was lifted.

The biggest irony is that the blogosphere is always busy and people are joining WordPress daily (Now, if that is the case, we should have a reasonable amount of bloggers on WordPress).

It Might Have Something To Do With The WordPress Reader

Some bloggers have said that they are no longer seeing the posts of some of their fellow bloggers on the feed of the WordPress Reader.

If that is truly so, I will have to say, “That is very bad!”

And, why is that very bad?

It is very bad because a lot of WordPress bloggers rely on the feed presented to them via the WordPress Reader; it is commonly used to keep them abreast with the blogs of those bloggers that they are following as well as to locate new blogs from other bloggers.

Now, think about it for a moment; if the WordPress Reader, for some reason or the other malfunctioned, a lot of posts would not be seen on it.

Did the Happiness Engineers perform any upgrades to the WordPress Reader recently?

Yes, they did!

The Happiness Engineers altered the look of the WordPress Reader (It happened over a month ago).

All WordPress users are aware of the fact, that glitches tend to take place whenever the Happiness Engineers are doing upgrades.

So, maybe, posts inadvertently disappeared from the WordPress Reader while the Happiness Engineers were doing upgrades.

WordPress Might Be Testing Out Some Sort Of Algorithm

WordPress may have implemented some sort of algorithm to sort out blogs that were created by real people and blogs that were created by bots.

And, the algorithm may have wrongly flagged some of the blogs from people that we follow.

Now, I would not let that theory slide, because Google has an algorithm that is designed to detect spam and YouTube has an algorithm that flags inappropriate content.

The God’s/Goddess’s truth is that artificial intelligence is not perfect; it does make errors at times; hence the need for a human being to manually review the content that was flagged.

Google’s Changes In Their Search Algorithm May Have Something To Do With It

A lot of websites tend to suffer a loss in traffic whenever Google is carrying out core updates.

If you are one of those bloggers who rely on incoming traffic from Google, the drop in your incoming traffic might be the result of the changes in Google’s search algorithm.

Oh well, so much for optimizing your blog posts for search engine optimization.

For the record, a large percentage of personal bloggers are not into search engine optimization techniques.

However, professional bloggers have made it a habit of theirs to optimize their blog posts for search engine optimization.

The Bottom Line

The loss of traffic to people’s blogs on WordPress could be a result of one or some of those things that I mentioned.

On a positive note, the incoming traffic to a person’s blog is not going to remain low forever; there is a chance of it raising again.

Also, one should not allow a case of low traffic to make them feel hopeless about blogging.

If you are a personal blogger, I would like to suggest that you continue blogging for the fun of it.

And, if you are a professional blogger, keep doing what you have always been doing.


57 thoughts on “Has The Incoming Traffic To Your Blog Decreased?

  1. Thanks, Renard. There are so many ‘behind the scenes’ things going on at WP that I’d never have a clue about if it weren’t for you and your thoughtful sharing. Appreciate the info and the encouragement to ‘blog on’! πŸ˜‰

    Liked by 4 people

  2. I am really glad you brought this up as I was starting to think that my readers were losing interest in my blog, and that was kind of a sad feeling. I will choose to believe its a technical glitch and not that I started sucking.

    Liked by 4 people

  3. Great post! Those are some understandable reasons. Personally, my stats have been consistently rising, but I’m fairly new at blogging consistently so that could be why. What I have noticed is that the average CPM has been $0.00 almost all month. I wonder what the reason for that is. I’m sure it’ll pick up again around December.

    Liked by 1 person

  4. So, some blogs are written by bots?! Geez …
    One of my biggest challenges is to keep my posts at about 1000 words, so I depend on the word count feature, which is not working on my page, for some reason. So, I understand the frustration of glitches. :/
    Blogging has been taking more and more of my time – too much – and I have been considering how I might narrow down the number of blogs I’m reading. I think I’ve mentioned this before, but if I am short on time and I see posts from bloggers who never, ever read mine, I will skip them. So, one thing to ask yourself when you wonder why fewer people are reading your blogs: “Am I reading other people’s blogs?” If not, there’s your answer. Although now that I’ve read this, I’m wondering if some of my “never, evers” aren’t reading mine because they aren’t receiving them… :/

    Liked by 3 people

    1. πŸ€” Yes, Rory. Having a directory with our favourite bloggers would help us to find them easily.

      It is just that most people rely on the WordPress Reader to come across the feed of those posts from bloggers that they are following.

      The WordPress Reader also allows us to find new blogs (which are people outside our list of followers) by typing the relevant tag; for example, if you want to see all of the blogs listed under “Art” you simply type it in.

      Therefore, a directory is only useful to find those with whom we are already interacting with.

      Thank you for reading and commenting!

      Liked by 2 people

  5. Good post Renard. I think my traffic is fairly normal. I do not have trouble with Reader usually. I DO have trouble receiving notifications when people like yourself post. That makes me crazy! I check Reader & my emails & I hope I do not miss any of our Followers.
    To ensure our friends & followers receive our posts; I also do a mass email to everyone & their dog with WP link. And I post WP link on my FB page….that way no one is left out!!
    Thanks for another interesting topic!
    πŸ™‚ Sherri-Ellen (BellaSita Mum) & **purrss** BellaDharma

    Liked by 1 person

  6. Yes! Significantly. But I’m not bothered because blogging is a personal past time for me and I use this to create, stay creative and keep my mind active! I’m grateful for people who still stop by to read my blog! Thanks for sharing!

    Liked by 1 person

  7. A lot of my readers are not reading my blogs.
    Because yes, COVID lockdown are no more and they got busy with the studies. Surprisingly, most of the readers are young girls of age below 18 πŸ˜†. They all become blogger during lockdown. Now they pop up once in a while.
    Other adult readers are regular. But, I’ve seen many have dropped blogging consistently. They appear once in a while. Few others are regular, because it’s their passion. Blogging is my passion as well, but I never declared that I will be posting daily. I can manage 1-2 blogs a week, but I’m a regular.

    Liked by 1 person

    1. πŸ€” Now, that is interesting, Devang. The title of your blog is “Fat Guy Workout” and you have attracted young girls under the age of eighteen (I would expect your readership to be based mostly on men who have the desire to stay fit).

      For the record, it is not imperative for a blogger to blog daily (That is something that a highly energetic blogger does out of their own free will).

      And, blogging at least twice a week is acceptable.

      Thank you for reading and commenting!


      1. Most of the regular readers are female πŸ˜….
        I never had any goal to target any specific gender, but now female reads my stuff more frequently. One reason I felt is, female writers interact more than male writers. Like if I’m seeing any new site, and drop few comments. Those female writers appreciate that. While, male writers consider it a spam. πŸ˜†

        I manage 7-8 blogs monthly, and I’m regularly. There are few who post 4-5 blogs daily and getting good response, but when they stop, things go downhill. In my case readers already know how many blogs are expected from me.

        Liked by 1 person

        1. πŸ€” Yes, you are certainly right about female writers interacting more (I have a sneaky suspicion that females make up the majority of bloggers on WordPress).

          Now, why would a male writer view your comment as spam?

          Anyway, thank you for letting me know how many blog posts readers can expect to see from you on a monthly basis.


  8. It’s not happening to my stats, but other reasons for traffic slowing down could be not publishing as regularly, not engaging as often, or no longer taking advantage of keywords so SEOs like Google can find your post. But as somebody mentioned, we should never stress ourselves out about stats. Keep blogging fun, Renard.

    Liked by 1 person

  9. I’m honestly not sure if my traffic has decreased. This year I have not been posting on a consistent schedule, but when I do, it’s about the same as it was in the past with that many posts per month. While my views per reader has increased year over year, and total views is on pace to maybe surpass my best year of 2020, the total number of visitors is less. It’s getting frustrating to write a post I put a bunch of work into writing, editing and planning, effective tags, and peak seo time, and getting only a dozen views if lucky on day 1.

    Liked by 1 person

    1. πŸ™‚ Yes, Patricia, the whole purpose of the “Discover” tab of the WordPress Reader is to introduce people to new bloggers (It is just that WordPress has an extremely odd way of doing it).

      It is impossible to discover someone whom we are already following (And, WordPress should know that).

      As a matter of fact, I have even discovered some of my blog posts when I clicked on the “Discover” tab of the WordPress Reader.

      Liked by 2 people

  10. I was glad to see this post. I thought maybe I wasn’t putting enough tags on my post. Though I’m still fairly new and don’t have much of an audience. I’m a personal blogger. Maybe what I post doesn’t interest others who know

    Liked by 1 person

  11. This post is the first truly superb blog post that I’ve read in a long time. When you discuss the reasons that traffic has changed, the first idea you present is that the time of lockdown came to an end.

    I did not know where to look to find a blog I would enjoy reading. I did read news articles and factual material by writers who observe the big realities, like Silicon Valley events.

    Today I saw that WordPress introduced a very sharp introductory word prompt feature, which because my blog is a personal blog, is almost exclusively for fun and not particularly hellbent on making my blog a means of helping put food on the table, I was delighted to spend a few minutes writing a brief exposition, looking through it to see it is reasonably fluent to somebody who speaks English at a level at least someone would need to finish high school in curriculums like what is mostly universal in this part of the world.

    The post made me feel a lot better, and I became less concerned about the fact that I have been writing a personal blog for over a decade. Thanks for highlighting these concerns.

    You may wish to mind that YouTube is a powerful tech firm around the globe and that you must not make the mistake of underestimating the video platform’s sophistication. That said, you did a great job posting this blog entry.

    Liked by 1 person

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