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Do We Need To Promote Our Blog Posts On Social Media?

You have probably heard from blogging experts that you need to promote your blog posts on social media.

Is it true?

Or, is it false?

One thing that I can assure you of is that social media has the potential of giving your blog a boost.

Therefore, there is no harm in using social media to promote your blog.

Also, social media networks are not for everyone (I will discuss that in detail later on).

Everyone’s Need Is Different

Some of you are probably thinking, “Renard, what does everyone’s need have to do with whether or not we need to promote our blog on social media?”

My answer to that question is “Everything!”

If you have a business-related blog, it would make lots of sense to promote your blog posts on social media.


Because it is business of course!

When one is involved in business, they will need to reach as many people as they can (And, social media is ideal for that).

In regards to business-related blogs, I recommend that they pay to have the links to their blog posts promoted on Facebook and Twitter.


Because a person can only do so much with the free alternative (Which is next to nothing).

Ben’s article, 8 Reasons You Should Consider Paying For Social Media Advertising, is a must-read for anyone who has a business-related blog.

Those of us with personal blogs are not obligated to share our blog posts on social media; promoting them there is merely optional.

You cannot tell every personal blogger that they need to promote their blog on social media.

And, why is that so?

Because there are a handful of bloggers who do not want to be on social media (And, they should not be forced to create social media accounts or participate in the activities that are required by social media account holders; such as sharing other people’s content on their social media accounts).

To put it plainly, those types of personal bloggers do not need to promote their blog posts on social media.

There are a lot of personal bloggers on WordPress who want nothing to do with Facebook, Twitter, Pinterest, etcetera.

On the other hand, there are personal bloggers that do not mind sharing the links to their blog posts on their social media accounts (They want to use social media to promote their blog posts and no one should discourage them from doing so).

There Is A Dark Side To Social Media

Yes, my friend. Social media certainly has its dark side and it includes:

  • The cyberbullying of teenagers and young adults.
  • People comparing themselves to other people.
  • People becoming addicted to social media.
  • Some people developing anxiety.
  • The fear of missing out.
  • Becoming a stalker’s next victim.

That is merely a small sample of the negative aspects of social media.

The blogger who is aware of those things and has left social media because of those things, should not be forced into returning to social media for the sole purpose of promoting their content.

What About The Person Who Wants To Promote Their Content And They Do Not Have Any Social Media Accounts?

If you are a blogger who wishes to promote your blog on social media and you are not on any, you will have to start by creating an account or two (It is solely up to you to choose the ones that you would like to create).

After you have created those accounts, you will need to learn how to use them wisely.

If you decided to go with Facebook, you should read, Rajat Garg’s article, How To Promote Your Blog On Facebook (It would educate you on using the most effective ways of promoting your blog on that particular social media).

If you have chosen Twitter to promote your blog posts, you should have a look at, Ways to Promote Your Blogs on Twitter by Sunny Samantha.

If you decided to go with Pinterest, I recommend reading, Jimit Bagadiya’s article, How To Use Pinterest To Increase Traffic To Your Blog.

You now have a fair chance of others finding the links to your blog posts on those social media networks.

There Are People Who Share The Links To Your Blog Posts On Their Social Media Accounts

The funny thing is that if you are not using social media to promote your blog’s content, someone else will promote your blog’s content on their social media accounts.

Are you surprised?

Well, you should not be. You have those social media sharing buttons on your blog ― the ones that visitors to your blog use to share the links to your blog posts on their social media accounts.

To be fair, social media had a part to play in your blog acquiring a portion of its incoming views.

The Reader Outperforms Many Of Those Big Social Media Networks

Those of us who have used social media to promote our blog posts can proudly admit that our blogs actually gained more traffic with the help of the Reader than what was provided to us by Facebook, Twitter, Pinterest, etcetera.

And, let us not forget the fact, that not all WordPress bloggers have social media accounts (They rely solely on the Reader to send traffic their way).

The Reader is highly underrated.

The Bottom Line

The truth is that everyone does not need to use social media to promote their blog posts.

However, the usage of social media in the area of blog promotion has the potential to bring additional traffic to your blog (It is an undeniable fact).

Those people with business-related blogs need to use social media to promote their blog posts (It is one of those necessary evils that they must engage in).

Personal bloggers have the choice of using or not using social media to promote their blog posts (They really do not need to but the option is there for them).

Those bloggers who developed PTSD from being cyberbullied on social media should not have the cause to go back to social media. Therefore, they do not need to dabble in social media for the sake of blog promotion.

Also, it is not right for someone to tell the blogger who has made a conscientious decision to not use social media, that they need to use it to promote their blog posts.

There are a lot of personal bloggers on WordPress who do not use social media to promote their blog posts; their blog’s incoming traffic comes from the Reader.


59 thoughts on “Do We Need To Promote Our Blog Posts On Social Media?

  1. A good and solidly informative read, Renard. I’m not too fond of social media as in the conventional and typical platforms such as Twitter and Fcebook, and I have had businesses on them both in the past.

    I have a strategy for advertising in 2023, but l am in no rush. The original thought for a 100% business blog changed some time back. The worm business is more brick and mortar and will not be national until l am on-premises, but from next year l will be able to advertise locally.

    Pinterest and IG are my favoured haunts, and of course, WP itself. I don’t like the Reader personally and don’t use it, but most readers do, so it doesn’t pay to ignore the beauty of its ability to advertise.

    There are more features planned with the blog than are being seen, and that’s when the Reader community will come into its own. But currently, l am still settling in and ironing out creases. Certain things don’t worry me, and as said, this isn’t a business but more of a generalised wildlife niche blog, so l have no worries currently and no vast expectations.

    There’s plenty of time to build, and Rome wasn’t built in a day.

    Liked by 3 people

  2. Thanks Renard, another helpful post for me! I was feeling ambivalent about using social media sharing buttons on my posts, because I am not personally promoting my blog on social media (yet). But you have just given me a reason to leave those buttons in! Thank you.

    Liked by 5 people

  3. Hi Renard, I’m working on starting a 3rd blog and will maybe use alternative social media only. I’m looking to rely more on SEO for the new blog as it’s a different niche. I think social media is harder than ever to rank for anyways as it’s oversaturated and you need to be in groups or pay to play. It’s not the same as when it first came out and it is so political as well 😦

    Liked by 5 people

    1. πŸ‘I am in full agreement with your statement, Lisa.

      Social media is not what it used to be. The creators of those social media networks want their users to pay money to reach a wider audience.

      Using alternative social media to promote blog posts is not a bad idea; it just needs to become widely known by the masses.

      SEO is certainly needed; it helps to make one’s blog posts visible on the Search Engine Results pages.

      And, I would like to wish you all of the best on your new upcoming blog.

      Thank you for participating in the lively discussions.

      Liked by 3 people

  4. You’re absolutely right, Renard. Everyone’s need different so their intention to use social media also varies. And I also agree that wordpress readers have much better traffic and engagement than any other social media out there.

    Liked by 5 people

    1. I agree to Ritish, here.

      Yesterday I updated my link blog link on social platforms. But I’ll be not sharing individual blog posts.

      I was connected to AB (Aspiring Blog) via Instagram, and added few comments, when I was unavailable to wordpress.

      In fact, they encouraged me, at the time, to write new blog posts again.


  5. I don’t really use social media; I have a Facebook account but don’t really use it. I’m not sure how I would use social media or whether there is a need. I also wouldn’t know where to start. Maybe in the future, but for now I’m happy as I am πŸ™‚

    Liked by 2 people

  6. Really interesting post. Thank you, Renard! I don’t currently have social media or promote my blog. However, I had a blog from 2009-2013 with a huge following thanks to social media, though I had to abandon it due to several stalkers (another thing for people, particularly women sharing pictures of themselves, to consider). What I miss is WordPress’ Freshly Pressed! I was featured a few times and that generated so many wonderful new readers and friends.

    Liked by 3 people

  7. Very informative article. It had been on my mind whether to use social media to promote but I didn’t know the pros and cons of it so didn’t take any step. This article has cleared most of my doubts about that. Thanks!!

    Liked by 4 people

  8. I agree Renard. I’ve considered joining social media to promote my blog maybe when I’m on a paid plan and have my own domain name. I’m not on social media and I’m kinda scared to join because of cyberbullying. It’s either a troll or a stalker. The WordPress press reader does have untapped potential.

    Liked by 5 people

  9. I recently discovered the power of WordPress reader. I’ve been trying to get traffic through social media, but I don’t think I’ve been getting it right. Though Quora has been helpful. Thanks for sharing the links to other blogs for social media promotion.

    Liked by 3 people

  10. That part about WordPress outperforming other social media sites… I saw that myself on the stats page. Also, I wanted to promote my blog on social media but I didn’t feel comfortable using my own accounts, so I ended up creating separate Twitter, Instagram, and Facebook pages just for my blog.

    Liked by 1 person

  11. I’ve barely used social media for my content. The only time is when something comes-up in conversation & I’ve shot out a link. I don’t have ‘share’ buttons on my blog (was offered, declined). I share my work myself by dropping links.

    Liked by 2 people

  12. I think when we are starting out, and before Google starts paying us any attention, social media is great to get traffic and subscribers. I get most of my views from Instagram where I have about 1000 followers. Posting on IG about my blog has helped my IG followers numbers too

    Liked by 2 people

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