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Should We Unfollow Bloggers For Posting Too Often?

Should We Unfollow Bloggers For Posting Too Often

The topic of unfollowing bloggers for publishing blog posts too often tends to resurface from time to time (Many bloggers have brought up this topic on numerous occasions in the past and I have a strong feeling that it will be addressed in the future by other bloggers in the blogosphere).

The God’s/Goddess’s truth is that people have mixed feelings toward bloggers who publish content on their blogs too often.

So, today, I am going to delve deeply into this highly controversial topic.

What is Viewed As Posting Too Often?

The concept of posting too often varies from blogger to blogger; for example, it may be perceived by others as:

  • A blogger publishing content on their blog numerous times a day.
  • A blogger publishing content on their blog daily.
  • A blogger publishing content on their blog a few days per week.

Crazy, right?

Well, it all depends on whom you ask.

Many WordPress bloggers have admitted to me that they would unfollow a blogger who publishes content on their blog numerous times a day.

Is this a fair thing to do?

Once again, it all depends on whom you ask.

And, why is that so?

Because what annoys one person may not annoy another.

In my case, I am not at all annoyed by any blogger who has chosen to spend their time publishing blog posts numerous times a day (I am guessing that I am in the minority where this one is concerned).

And what is my reason for not being annoyed whenever a blogger publish blog posts numerous times a day on their blog?

Because they are entitled to publish content on their blog as often as they like.

Also, I do not spend the whole day rummaging through the WordPress Reader.

To my understanding, most WordPress bloggers tend to get highly annoyed whenever they see countless links to blog posts from the same blogger on their WordPress Reader.

If you are someone who publishes content on their blog numerous times a day, you can make things less stressful for your fellow WordPress bloggers by spacing out the times that you publish your blog posts; for example, if you publish one at 8:00 AM, you can publish the other blog post of yours at 12:00 PM and the next blog post at 4:00 PM (The funny thing is that in spite of doing all of that with the intention of making things easier for your fellow WordPress bloggers, there are those who would be hell-bent on unfollowing you for publishing content on your blog numerous times a day).

In regards to a blogger publishing content on their blog daily, I am all for that too (Providing that they can do it without burning themselves out in the process).

Some people claimed that they would unfollow a blogger who publishes content on their blog daily because they are unable to keep up with the pace of reading their blog posts.

Are you surprised by that fact?

Well, I am not!


Because we are all different, my friend.

You and I might be able to keep up the pace of reading their blog posts daily, but, unfortunately, there are those who cannot.

However, if you are aware of this fact and want to publish content on your blog daily, do it.

Do keep in mind that people who like reading blog posts daily will follow you and those who dislike the idea of a blogger publishing content on their blog daily will unfollow you.

I also have no issue with a blogger publishing content on their blog a few days per week either.

Once again, the issue here, is that some people are unable with keeping up with the pace of reading blog posts from a blogger that publishes content on their blog a few days per week (Those people who are unable to keep up the pace will unfollow, whereas, those who can keep up the pace will continue to follow).

The Way In Which We Use The WordPress Reader May Have A Part To Play In All Of This

Earlier on, I said, “I do not spend the whole day rummaging through the WordPress Reader.”

Therefore, it is less likely that I would become annoyed by seeing posts from a single blogger in a very short space of time.

I spend approximately fifteen minutes with the intention of locating a blog post that interests me via the WordPress Reader.

When I locate a blog post that is of interest to me, I will spend approximately seven minutes of my time reading it (I will do the same for each blog post that is of interest to me).

As far as I am concerned, it is almost impossible to become annoyed by seeing numerous posts from the same blogger on the WordPress Reader when you are spending a lot of your time reading blog posts thoroughly.

And, why is that so?

Because after you have thoroughly read the blog post, the WordPress Reader would be populated with new links to blog posts from other bloggers (That is provided that you refreshed the page).

For the record, it could prove somewhat annoying if you scrolled all the way down and you saw back-to-back posts from the same person on the WordPress Reader.

So, is it really mandatory for you to scroll all the way down on your WordPress Reader?

No, it is not!

Scrolling all the way down is optional; it is one of those choices that we can ignore or put into action.

It was also brought to my attention that there are WordPress bloggers who do not use the WordPress Reader.

Therefore, those people who do not use the WordPress Reader will be unaffected by this.

The Way We Handle Our Email Messages May Have Something To Do With This

Those bloggers who do not follow bloggers via the WordPress Reader are known to follow bloggers via email.

And, it is a known fact that whenever one of their fellow bloggers publishes content on their blog regularly, their inbox becomes cluttered with email messages (Which is one of the reasons why some people unfollow bloggers for posting too often).

I do not follow bloggers via email (So, in this regard, I am unaffected).

If you are the type of person who likes to clear out their email inbox in a day’s time, you will find it difficult to do so because as soon as you attend to a message that pertains to a new blog post from a fellow blogger, read their blog post and clear it out, you will be faced with a new one (You are left feeling as though you are fighting a losing battle).

So, what should you do?

You could resist the urge to clear out all of your email messages in a day’s time. Give priority to those email messages that are of importance to you and ignore the rest until you are ready to go through them.

What About The Person Who Logs Into Their WordPress Account Once In A While?

Truthfully, the person who logs into their WordPress account once in a while is not going to be affected by those bloggers who publish content on their blogs too often.


Because those people are happy to come across blog posts from those bloggers that they are following while they are logged into their WordPress accounts (They know that it is not a regular occurrence and they are grateful for what level of interaction they can acquire while they are logged in).

And, you and I both know that there is a large percentage of WordPress bloggers who log into their accounts once in a while.

Retirees Who Blog Have A Different Way Of Doing Things

Yes, it is true, my friend. Those retirees that blog on WordPress have a different way of doing things.

The average personal blogger would choose the route of publishing content on their blog once a day.

Whereas, the retiree (who has chosen personal blogging) is more inclined to publish numerous blog posts daily.


Because they have more time on their hands; which usually results in them publishing at least two blog posts of their own, participating in prompts and reblogging the blog posts of others daily.

On a positive note, these retirees are putting their minds to good use.

I would also like to state for the record, that not every retiree who blogs on WordPress is into this sort of thing.

However, we should not get angry with those retirees who publish content on their blogs numerous times a day.

Professional Bloggers Have A Different Mindset

Professional bloggers (those people who blog for a living) are less likely to be bothered by someone who publishes content on their blog too often.


Because most of their time is spent:

  • Creating content for their blog.
  • Sourcing guest writers.
  • Promoting their content on various social media accounts.

Professional bloggers, on the whole, are busy people (They are too busy to engage themselves in the day-to-day pettiness of other bloggers).

Final Thoughts

I always check out a person’s blog before I follow it. I do it with the intention of finding out if I am interested in the types of blog posts that they publish and also to find out how often they publish content on their blog (In my case, I check to see if they are consistent; I will not follow a person who blogs sporadically).

In your case, you can do something similar; you can find out how often they publish content on their blog before following them (That could save you the trouble of unfollowing a blogger for posting too often).

Another thing to consider is that if you find yourself being annoyed with someone for publishing content on their blog way too often than you would like, the problem could be with you and not them (You are probably spending way too much time on WordPress).

Instead of getting annoyed with someone for posting too often, you can do the following things:

  • Spend less time on WordPress.
  • Check your email account less often.
  • Spend more time researching your chosen topic.
  • Spend more time creating blog posts.
  • Find the time to have an actual face-to-face conversation with someone.
  • Explore the outdoors.
  • Watch a movie.
  • Read a book.

Those things that I mentioned will help you to take your mind off of bloggers publishing content on their blogs too often.

In all fairness, each blogger in the blogosphere is entitled to publish content on their blog as often as they like.

Therefore, you would be forcing them into doing things your way by implying to them that they should post less often.

Blogging is a form of self-expression (And, in some cases, some people need to express themselves more than others).

Also, there is no rule that states that we should read everything that they publish (You visit the blog posts of others out of our own volition).

So, allow bloggers to do their own thing; much in the same way that you are free to do yours.


127 thoughts on “Should We Unfollow Bloggers For Posting Too Often?

  1. I recently unfollowed a blog where the author posts daily, not because of the frequency of posts but because I found I wasn’t engaging with the content. For me, it’s more about the interest factor.

    Liked by 14 people

    1. 🙂 Apparently, there are lots of bloggers who cannot cope with other bloggers posting more than once a day on a regular basis.

      Thank you for participating in the discussion, Jacob.

      Liked by 1 person

      1. It comes down to pure time for some of us Renard. I won’t begrudge anyone doing what they want in their own blog, but IF I’m following a blog, I feel some sense of obligation to look at posts. When we’re talking people who regularly post 5+ things a day, that can get to be quite a time sink. Before I had to drop some blogs, I was spending twice as much time following and trying to reply to all that stuff than I was researching and composing my own posts.

        Liked by 3 people

  2. Great post, Renard! You’ve nailed down the way I blog as a retiree. I publish no more than five times per day and leave a minimum of 1.5 hours in between each post. Usually more like two hours.

    I follow a few blogs that publish several times a day, this does not bother me at all, I don’t have to read any further than the title to know if I am interested in the content of that post. I will discard the ones that don’t seem interesting. Simple! O prefer to receive post notifications via email, it just works best for me.

    And, I have never used that reader thing, I much prefer to visit each blog itself. So, I won’t unfollow anyone for frequent posts, and no offense taken by me if someone unfollows me, I am not into blogging for getting a million followers!

    Liked by 8 people

  3. That’s a very good philosophy for life Renard, just because you can’t control something it should not annoy you. I will try and apply it more to my daily thought process.
    Thank you

    Liked by 9 people

  4. I’m rarely on WordPress, let alone the internet in general, so I don’t notice if someone is posting too much.
    It’s more annoying when someone posts too much on Facebook. At least on WordPress, they are writing and sharing their thoughts/experiences, or reblogging someone else, whereas on Facebook, if someone is overloading us with posts, it’s memes they didn’t even write, or a ton of filtered selfies — so unauthentic.

    Liked by 11 people

    1. “I’m rarely on WordPress, let alone the internet in general”
      “someone posts too much on Facebook”

      Huh? So you don’t have time for WP or the interwebz but you obvsly have time to care about some anti-social dragnet? Get away from that shite!

      Liked by 3 people

  5. I don’t mind how often other bloggers post. I post once a day, wherever possible. I see no reason to post more than once a day, except of course for THE GREAT BLOGGERS BAKE-OFF.

    However, as a reader, when I am short on time, I will limit myself to just reading one post from the bloggers who do post several posts a day, so that I can read other bloggers’ work. Does that make sense? Sorry, I am sleepy right now,

    Liked by 4 people

  6. I very rarely use the WordPress Reader and follow bloggers via email. Several bloggers that I follow post a few times a day and I have no problem with that. It’s their blog and they can do what they want. If it’s worth reading, I will read it and if it’s not I won’t. Excellent topics addressed, Renard. Thank you for sharing.

    Liked by 6 people

  7. My perspective is based on personal preference and on advertising research I’ve conducted over several decades.

    1. Time is precious. It is a sign of respect to the reader to conserve it. Over messaging turns people off, reducing the perceived value of your brand. It’s a perverse application of microeconomic concepts, but perceived value really is inversely proportional to quantity. (That also explains why the environmental movement took so long to gain any traction. The perceived ready availability of air and water in most places means that people assign them no value.)

    2. To spin the first point in a different way, the core value of a message is in the content. The more messages, the less time the writer has spent crafting each and the lower the value. Good messages require good content, proofing and editing. That takes time. If someone is punching out five messages per day, using boilerplate and with errors and typos, how is the reader going to react?

    3. Yes, writers can publish as many messages as they want, and the reader can delete them without reading. Titles and first sentences are critical in determining whether a reader reads or deletes. Unfollowing is the more extreme course, once the reader has given up all hope that the writer will ever publish anything worth reading. If the reader has liked what a writer has written — actually appreciated as opposed to clicking the like button — they are more likely to glance at a title and delete than to unfollow.

    4. The only reliable metric on readership is the number of replies and reblogs you get. If you have 1,000 followers, you won’t get 1,000 replies, but if you only get one reply per message, there’s a problem. Frankly, most people writing online have far more followers than readers. I’m always skeptical of persona ascribing themselves as online opinion leaders. Opinion leaders for what niche?

    Author Sir Salman Rushdie wrote in a New York Times Book Review article many years ago that the internet facilitates the publication of a massive amount of material that would never have been published in a prior era and isn’t worth reading. He’s right. I’d rather skip a day or three than publish something with no value to readers.

    My issue, being old, is that I’m inpatient and a lousy proofreader. Old eyes tend to see what should be on there rather than what is.

    Liked by 6 people

  8. I can’t follow someone if I’m not going to read their content. The amount isn’t bothersome as long as it’s meaningful. I have to find what they write of interest or why follow? Maybe I’m just horrible at following. 😁

    Liked by 11 people

  9. I schedule my posts with intervals. I post about five times a day. It’s the way I do things. I didn’t know some people might be annoyed by this. Thanks for bringing this to my attention.

    Liked by 6 people

    1. 🙂 You are most welcome.

      In spite of some bloggers being annoyed by another blogger publishing blog posts numerous times a day, you should continue what you are doing.

      You innately know that it is impossible to please everyone.

      Those people who like what you do will continue to follow you.

      Liked by 2 people

  10. “Some people claimed that they would unfollow a blogger who publishes content on their blog daily because they are unable to keep up with the pace of reading their blog posts.”

    There! That is exactly the wrong thing to do, people! if you follow a blog should depend on its topics and style, not on the dosage and packaging it comes in. And then, there is always the option NOT to read certain stories in your followed blogs. Orca with some Linux bullcrap again … Close! Delete! Orca with something about Second Life? Ok, let’s read.

    And also, this is important guys: Not everyone in the world is a highly stressed American with no persona timel and even less patience. Imagine, in other parts of the word people not even write and read blogs, no, I’ve even seen people reading whole BOOKS! 😮

    Liked by 5 people

    1. Oh, and the reader? Don’t use it, don’t care.
      I read the blogs that send me emails, which is more than enough.

      Liked by 1 person

      1. 🙂 I am fully aware of the fact that you do not use the WordPress Reader; you mentioned that to me in the past via the comments section in one of my older blog posts.

        As a matter of fact, there are lots of people who rely on email notifications to become informed of new posts from their favourite bloggers.

        Thanks again for participating in the discussion.

        Liked by 2 people

  11. Hi Renard.
    I’ve gone through your post and in my understanding it’s solely the blogger’s wish…at any side. Those who want to post n no. of posts it’s their wish and those who read it’s their wish if they find it overwhelming they should either skip some posts and catch later or totally let it go or else unfollow, it’s totally their wish.
    Till where I am concerned, I love reading. No matter what, when or how many times. For me it’s a treasure. If I am not able to catch up or lagging behind, I save it for later. But I do study…out of 100 it’s 2 percent, that I totally let go of the post…but I am never gonna unfollow any of the bloggers I follow. Its just that I don’t comment mostly but I do like the post.

    Hope I made my self clear.

    Liked by 6 people

  12. I think democracy rules for the blogger and their audience. It is the right of bloggers to follow or unfollow as they wish because this is ‘free’ country. I have unfollowed blogs for the reason that their frequency spams my WordPress reader, but I actually look them up and still like their posts while not a follower if I find they are good reads! I think as a blogger I can’t force audiences to follow my blog….if they stop by, I am happy. I recently noticed that my followers had increased but likes and stop overs had dropped….except for a handful of regular followers who actually read and like my blogpost, to whom I really appreciate! I also have non followers who comment on my post. So 🤷‍♀️ all is fair I guess! Great and thoughtful post as always Renard!

    Liked by 6 people

  13. Very nice post! I was actually surprised when I read the title because these days I thought a lot about what I should do in this situation where a blogger I follow publishes very often. Your post is rich in ideas and I would say educational as well. Thank you for the post.

    Liked by 4 people

    1. 🙂 Thank you for sharing your opinion, Hilary.

      By the way, I found your comment in the spam section. To make sure that you do not enter Akismet’s jail again, I strongly suggest that you find out if your comments are ending up in the spam section of your fellow bloggers.

      Your comment is quite innocuous and I see no reason why it should end up as spam. It is probably one of those false positives (Akismet is not perfect).

      Liked by 1 person

  14. Thank you Renard. Your post prompted me to fine tune notification settings for all blogs I follow. I also agree with Rose’s comment above. I have unfollowed bloggers recently, not because of the frequency of posts but because I’m simply not interested in 90% of the content. I wish there was a way, in the standard WordPress mobile client, to customise notifications based on content tags. I only want to get notified when a blogger I follow posts on a topic I am interested in. I think third party apps might do that – gotta go find one!

    Liked by 3 people

    1. 🙂 You are welcome!

      I do not think that a third-party app that filters blog post topics exist. However, it never hurts to look for it.

      Thank you for participating in the discussion.

      Liked by 1 person

  15. It’s funny, Renard. I wrote a piece about this fairly recently (maybe 3 months ago). I, personally, try to post once per day, but not more than that. Mostly, I post for me and if others like it, all the better. I will stop following bloggers who post more than once per day (especially if we’re talking 8, 10, 12 times per day) mostly because it blows up my phone. But, I respect others who want to post more often. I just don’t necessarily want to follow them. Nice piece, Renard. Thanks for sharing.

    Liked by 4 people

  16. Well I believe we should not unfollow bloggers who post frequently because what they write is useful to the public and if it is not beneficial to the target audience then I prefer ignoring that blogger’s blog

    Liked by 3 people

  17. Interesting points… Generally I follow bloggers whose content interests me. Having made the commitment to follow, I will always read their content and comment or like as I feel necessary. If however their posts become too numerous, I then pick and choose which ones I’ll spend my time on.
    With regards to your retiree perspective – well you would think that as a retiree myself I would have the time to post more frequently. Generally however, I create a post only when I have something I believe interesting to share. That being said, I’ve recently started using the WordPress prompt to challenge my thought process and topics.
    Thanks for this thought provoking piece.

    Liked by 5 people

  18. Ecellent post Renard. 🙂

    I don’t use the Reader at all – l don’t scroll through looking for new post content to read either [l don’t have the time to do that or the inclination]. I read from writers l have known for a good while [like you and those l enjoy reading the content from and l read from friends]

    Of course not everyone writes daily, although some do publish content between 3 – 5 times daily. I am not phased by any of that because you may recall a few months aho l said l use an internal directory only. All the bloggers l follow and read weekly are sited in one gridded table on a hidden page – l had one on the Guy blog and l have one in Earthly Comforts].

    I don’t ever not follow new writers, l do, but l take on board a new writer once a month. I add their details to that table and only read direct from their blog and never from the Reader so l am not bothered by seeing too many.

    I blame the behaviours for wanting to unfollow bloggers who supposedly post too often on the Reader and how people manage their time or not with it as well as people not disabling the email alerts. I don’t receive any email alerts notifying me of new posts as it drives me insane more than whether Tom, Dick or Harriet publishes one or twenty posts a day.

    I used to be a heavy poster between 2018 – 2019 from my own created content or reblogs so l can understand the desire to publish frequently.

    EComforts will only post once a day for the first 9 – 15 months and then post twice a day after that.

    Also like you, l don’t spend all day reading content posts either, l am just too busy now to perform that.

    Liked by 4 people

  19. I am used to reading one good book per day, and then my last stroke cured me of good reading. For any blogger to catch my attention, the content has to resonate with me. And it has to be concise. Even the post here was wayyyy too long to read. So, when I now easily reach saturation, I disconnect. It’s not the blogger’s fault that I can’t concentrate like I used to.

    Liked by 4 people

  20. I post up to five or six times a day, some persons may get overwhelmed but generally I get a good response from followers… I generally think that someone will no longer follow if the content isn’t matching their interest. I would admit that I have stopped following some bloggers due to the lack of variety in their content, that definitely gets me bored…

    Liked by 3 people

    1. 🙂 That is good to know, Marts. Your followers are in tune with the various types of blog posts that you publish on your blog.

      As they say, “Variety is the spice of life!”

      Thank you for participating in the discussion.

      Liked by 2 people

  21. Don’t forget that for those who receive email notifications of new posts, you can set to receive emails –

    1. Upon publication
    2. Daily (so one email per day containing all the posts a blogger has published)
    3. Weekly (an email once a week containing links to all the posts a blogger has published that week)

    I do the latter for bloggers I follow who publish content more than once a day and select one or two posts to check out. It’s the titles of posts that I look for. If they interest me, I’ll click on the ‘Read more’ link).

    Liked by 5 people

  22. Another great one Renard, well-done. Sometimes it’s tiring when you want to check readers and you’re seeing several posts form just one blog. The mail too is another mess, because you don’t want to miss important information. I’ve directed all WordPress mails to by social inbox so it’s looking better now.

    Liked by 3 people

  23. Av loved your post. For me, it’s about my relationship with the author in the blogosphere and the content that they post. Am a huge fan of Kdramas and there’s a blogger friend who blogs about exactly that…several times a week. I could read everything she posts if I had time.

    So, it’s about interest i think and relation since am always curious to know what she thinks of a particular drama,

    Liked by 2 people

  24. I post once a week. I don’t want to overwhelm my audience. I am overwhelmed with some who post several times a day blowing up my email. But I choose what I want to read and delete the rest. I haven’t unfollowed anyone yet. 🙂

    Liked by 2 people

  25. This is interesting. I have heard follow-unfollow games, unfollowing a user because he/she doesn’t interact and such. But unfollowimg for posting regularly or often is something that’s challenging ti deal with. Would wish to know more about what bloggers think about this!

    Liked by 1 person

      1. Renard. I need a clarification. Since carrying blog post on my email I find the email post area becomes cluttered fast. Therefore I began unsubscribing to many bloggers posts especially those who must write constantly. The problem is not always the content of the post but more the cluttering of my email. I don’t mind reading long post of interest to me and keep them on my email along with the shorter ones. If the shorter one are overwhelming that too I unsubscribe to. I don’t think unsubscribing is the same as unfollowing. For new interests I use the Reader regularly for short periods maybe I can look at 5-10 post during such periods. I am happy with that. I look only for that which interests me. I took a leaf from your book where you said that you do not subscribe to email post but do your search on the Reader . Thank you.

        Liked by 2 people

  26. Once a day or even a week is fine. But to flood my Gmail with 20-30 posts per day by one blogger alone is ridiculous. Imagine multiple bloggers doing that. (There was one blogger who bragged about having a million photos and I had to unfollow her.) I’d rather see one quality post than a ton of pics and personals per day.

    Liked by 2 people

  27. Most of the time, I actually don’t mind a Blogger posting a lot, but then I forget that I subscribed to their email newsletter so my mailbox becomes really scary😅
    So I actually understand why people get annoyed by that.
    But seriously, I acknowledge the fact that the particular blogger put a lot of time and effort into those posts, so I’d rather give a kudos to such blogger😅
    Thanks for the wonderful content by the way.

    Liked by 2 people

  28. If someone publishes a hundred times a day, that’s their business. I don’t have to read each and every post.
    In addition, I have an email account that is dedicated to my blog, so that puppy can fill up with all the notices it can hold. I clear it out every other day and at that time I give it one more read to see what’s there.

    Some bloggers do post a bunch of times in a single day, so I’ll go to their home paged, start at the top and if I like what I see I keep reading down.

    Also, some blogs i set email alerts for and others I don’t. I like to cruise through the reader.

    Liked by 2 people

  29. Your blog raises a concern. Following or Unfollowing is just like a part of blogging but people get annoyed because of this, it’s kind of rude or maybe it is the idea of being easily annoyed.
    So, rest apart your post is very attractive.

    Liked by 1 person

  30. Renard, thank you so much for this awesome post. I once thought my three blogs posted a day were to much for people following via e-mail. I inquired with the majority and ask how they felt and to please feel free to unfollow to not overload their inbox. I was overwhelmed joy hearing no way, we enjoy reading your blogs. They like my openness about my life without pretending to be perfect as a Christian. Your message confirm that I should continue posting without feeling guilty. Have a great day and thank you for your honesty in your blogs.

    Liked by 3 people

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