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7 Things That Legitimate SEO Experts Will Never Do

On Sunday the 1st of November, 2020, my friend, Ashley L. Peterson published an eye-opening article called, Dofollow & Nofollow Links, and Why You Might Sometimes Care (The title is self-explanatory).

In addition to enlightening her viewing audience about the various types of links, she mentioned to them, that her fellow blogger, Caz, was ripped off by an SEO scammer (Someone by the name of Debby took the sum of £473.76 under false pretences).

The sad truth is that SEO scams are rampant and people fall prey to this sort of thing on a regular basis.

So, today, I am going to mention to you, some of the things that legitimate SEO companies will never do.

1.) They Will Never Guarantee You That Your Blog Will Rank On The First Page Of Google

Apparently, a lot of bloggers would not mind having their blog listed on the first page of Goggle’s search engine results pages (And, there is nothing wrong in wanting to achieve that goal).

Now, in spite of it being possible to rank on the first page of Google, it is not something that is easy for anyone to do.

Any so-called SEO company or expert that guarantees you that they can place your blog on the first page of Google’s search engine results, is deceiving you (Especially when they have promised you those results in a short space of time).

Google’s article, Beginning users: Do you need an SEO?, stated that no one can guarantee a number one ranking on Google.

Recently, someone emailed me; they said that my blog was not ranking on Google and that they can make my blog rank on the first page of Google.

What did I do?

I deleted their email and laughed because I knew it was all fake (The second point that I am going to make is going to prove to you that it was a full-fledged SEO scam).

2.) They Will Never Send You A Cold Email Pitch

Yes, my friend. A legitimate SEO company or expert will never send you a cold email pitch?


Because legitimate SEO companies and experts do not have time to waste. They will quicker promote their services via their own website and the usage of ad campaigns.

I want everyone to know that SEO scammers are not afraid of rejection because they know that they will eventually fool someone via one of their cold email pitches.

So, please ignore those cold email pitches from those so-called SEO companies and experts.

3.) They Will Never Claim To Have Insider Knowledge

One of the ways in which SEO scammers try to gain people’s trust is by claiming that they have insider knowledge. They may even go as far as to tell you that they have someone at Google or Bing that shared the secrets of the search algorithm with them.

Do not fall for their lie because there is a high probability of their story being fake.

The SEO scammer’s story is designed to hypnotize you into giving them your money for services that they will never provide.

Dear friend, a legitimate SEO company or expert will never make the outlandish claim of having insider knowledge.

4.) They Will Never Use Outdated SEO Techniques

A legitimate SEO company will never utilize outdated SEO techniques; such as:

  • Engaging in keyword stuffing.
  • Purchasing a whole bunch of backlinks.
  • Joining private blog networks.

Those things that I mentioned fall within the category of Black Hat SEO (Google penalizes websites for engaging in those sorts of things).

A blogger would have gotten away with the above techniques many years ago.

Fortunately, search engines today can view signs of any website that tries to manipulate the search engine rankings pages.

5.) They Will Never Claim That They Can Guarantee A Certain Amount Of Visitors To Your Website On A Daily Basis

Fake SEO companies and experts have a way of selling naive bloggers a pipe dream; one of them claiming that they could guarantee those bloggers a thousand incoming views to their blog daily.

Hey, do not be fooled, my friend. What you are actually paying for is a thousand hits to your website by bots.

What you want is real visitors that will interact with your blog on a regular basis and subscribe to that blog of yours.

6.) They Will Never Sell Their SEO Services At A Ridiculously Low Price

Unfortunately, there are some bloggers who want the SEO for their blog done at a ridiculously low price (SEO scammers are aware of this and they take advantage of those bloggers by providing them with so-called affordable SEO services).

The average price of SEO services ranges from approximately $2,000 to $8,000 per month (It is not cheap).

Therefore, you should become suspicious if the so-called SEO company or expert offers to do the same amount of work for a monthly fee of $450.

7.) They Will Never Use A Subdomain As Their Official Website

Legitimate SEO companies and experts will never be caught dead using a subdomain; for example,; they will use a domain instead; for example,

Apparently, no one at the time realized that the character calling herself Debby was using a WordPress subdomain.

Hey, if you are making a living off of providing legitimate SEO services to clients, chances are that you are in a position financially to afford a domain.

I would also like to state for the record, that there are SEO scammers that use top-level domains to conduct their illegal activities (So, beware of that too).

Final Thoughts

I am saddened by the fact, that a lot of bloggers have fallen prey to SEO scammers.

I would also like to add, that there are legitimate SEO companies and experts that conduct business on the internet (You will have to locate them on your own since I am not going to mention their names in this blog post).

On a positive note, WordPress bloggers can play it safe by optimizing their own blog posts for SEO by using the Yoast SEO plugin or the All in One SEO Pack plugin.


53 thoughts on “7 Things That Legitimate SEO Experts Will Never Do

  1. Good points, Renard, thanks for this!

    On a daily basis, I remove several businesses from my follower list. Some are as described here, others are obvious spam. The highest number of daily removals so far is 20.

    Liked by 3 people

  2. Glad that you brought this out Renard.

    My doubt is… do blogs under free plan really need SEO ?

    I feel SEO is a must for Bussiness oriented blogs.I may be wrong.You can correct me.

    To get Plug ins one must have bussiness plan which requires sufficient finance background.

    Philosophically thinking scamsters thrive as long as people are willing to be trapped.

    Thanks for this timely post.

    Liked by 2 people

    1. 🙂 The most that anyone can do with a free plan is to write an SEO-friendly blog post. They cannot use SEO plugins with their blog.

      There are some personal bloggers that use the Business plan (This grants them access to premium plugins). It is up to them to choose whether or not if they would like to use any sort of SEO plugin.

      However, anyone on (whether it be a personal blogger or a business-related blogger) has access to these SEO plugins.

      In most instances, businesses are the ones that hire SEO experts to handle all aspects of SEO on their websites.

      Thank you for your questions, Dr. Sridhar.

      Liked by 3 people

  3. I love the Yoast SEO plugin Renard! It does make it easier but on my main blog, I did hire someone 2 years ago that has made a difference for me. SEO is such a time suck but an important task if you are relying on your website to make money. Great discussion here on it. They cannot guarantee to rank. And if you get traffic check where it is from! That will tell you if they are a good SEO company OR not 🙂 Have a great week!

    Liked by 2 people

  4. Unfortunately, in the business that we are in (blogging) scammers are rampant. That’s why it’s important that we remain cautious & careful. As with anything that is worth doing, it takes a lot of work. Success definitely doesn’t happen overnight. Anyone who promises that is most likely deceiving themselves.

    Liked by 1 person

  5. Good post Renard, l get quite a few of these emails – they’ll use all kinds of teasers, and l don’t give a monkeys but l get a grim satisfaction in telling them to go where the sun doesn’t shine a in a wonderfully blue language because l can not STAND scammers and then delete.

    They are nothing but W[aste of space] Anchors 🙂

    Liked by 1 person

  6. Ooo this is good thanks for posting this. I’m fairly new and just finished legalizing my blog so to say. This will come in handy being a newby so thanks for the info!!

    Liked by 1 person

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