On Sunday the 1st of November, 2020, my friend, Ashley L. Peterson published an eye-opening article called, Dofollow & Nofollow Links, and Why You Might Sometimes Care (The title is self-explanatory).
In addition to enlightening her viewing audience about the various types of links, she mentioned to them, that her fellow blogger, Caz, was ripped off by an SEO scammer (Someone by the name of Debby took the sum of £473.76 under false pretences).
The sad truth is that SEO scams are rampant and people fall prey to this sort of thing on a regular basis.
So, today, I am going to mention to you, some of the things that legitimate SEO companies will never do.
1.) They Will Never Guarantee You That Your Blog Will Rank On The First Page Of Google
Apparently, a lot of bloggers would not mind having their blog listed on the first page of Goggle’s search engine results pages (And, there is nothing wrong in wanting to achieve that goal).
Now, in spite of it being possible to rank on the first page of Google, it is not something that is easy for anyone to do.
Any so-called SEO company or expert that guarantees you that they can place your blog on the first page of Google’s search engine results, is deceiving you (Especially when they have promised you those results in a short space of time).
Google’s article, Beginning users: Do you need an SEO?, stated that no one can guarantee a number one ranking on Google.
Recently, someone emailed me; they said that my blog was not ranking on Google and that they can make my blog rank on the first page of Google.
What did I do?
I deleted their email and laughed because I knew it was all fake (The second point that I am going to make is going to prove to you that it was a full-fledged SEO scam).
2.) They Will Never Send You A Cold Email Pitch
Yes, my friend. A legitimate SEO company or expert will never send you a cold email pitch?
Because legitimate SEO companies and experts do not have time to waste. They will quicker promote their services via their own website and the usage of ad campaigns.
I want everyone to know that SEO scammers are not afraid of rejection because they know that they will eventually fool someone via one of their cold email pitches.
So, please ignore those cold email pitches from those so-called SEO companies and experts.
3.) They Will Never Claim To Have Insider Knowledge
One of the ways in which SEO scammers try to gain people’s trust is by claiming that they have insider knowledge. They may even go as far as to tell you that they have someone at Google or Bing that shared the secrets of the search algorithm with them.
Do not fall for their lie because there is a high probability of their story being fake.
The SEO scammer’s story is designed to hypnotize you into giving them your money for services that they will never provide.
Dear friend, a legitimate SEO company or expert will never make the outlandish claim of having insider knowledge.
4.) They Will Never Use Outdated SEO Techniques
A legitimate SEO company will never utilize outdated SEO techniques; such as:
- Engaging in keyword stuffing.
- Purchasing a whole bunch of backlinks.
- Joining private blog networks.
Those things that I mentioned fall within the category of Black Hat SEO (Google penalizes websites for engaging in those sorts of things).
A blogger would have gotten away with the above techniques many years ago.
Fortunately, search engines today can view signs of any website that tries to manipulate the search engine rankings pages.
5.) They Will Never Claim That They Can Guarantee A Certain Amount Of Visitors To Your Website On A Daily Basis
Fake SEO companies and experts have a way of selling naive bloggers a pipe dream; one of them claiming that they could guarantee those bloggers a thousand incoming views to their blog daily.
Hey, do not be fooled, my friend. What you are actually paying for is a thousand hits to your website by bots.
What you want is real visitors that will interact with your blog on a regular basis and subscribe to that blog of yours.
6.) They Will Never Sell Their SEO Services At A Ridiculously Low Price
Unfortunately, there are some bloggers who want the SEO for their blog done at a ridiculously low price (SEO scammers are aware of this and they take advantage of those bloggers by providing them with so-called affordable SEO services).
The average price of SEO services ranges from approximately $2,000 to $8,000 per month (It is not cheap).
Therefore, you should become suspicious if the so-called SEO company or expert offers to do the same amount of work for a monthly fee of $450.
7.) They Will Never Use A Subdomain As Their Official Website
Legitimate SEO companies and experts will never be caught dead using a subdomain; for example, myseoservices.wordpress.com; they will use a domain instead; for example, myseoservices.com.
Apparently, no one at the time realized that the character calling herself Debby was using a WordPress subdomain.
Hey, if you are making a living off of providing legitimate SEO services to clients, chances are that you are in a position financially to afford a domain.
I would also like to state for the record, that there are SEO scammers that use top-level domains to conduct their illegal activities (So, beware of that too).
I am saddened by the fact, that a lot of bloggers have fallen prey to SEO scammers.
I would also like to add, that there are legitimate SEO companies and experts that conduct business on the internet (You will have to locate them on your own since I am not going to mention their names in this blog post).
On a positive note, WordPress bloggers can play it safe by optimizing their own blog posts for SEO by using the Yoast SEO plugin or the All in One SEO Pack plugin.