If you have ever researched this topic on the internet, you would have encountered various answers.
Because each blogger has their own opinion (Their methods worked for them).
From a realistic perspective, what works for someone else might not necessarily work for you; which is why you will have to do your own experimentation with the intention of finding out what will work in your favour.
People have been asking this question since the dawn of blogging, so I am going to have an in-depth look at it.
People Read Blog Posts At A Time That Is Convenient For Them
Publishing your blog post at 8:00 AM does not guarantee that everyone who is following your blog will read it at the time that it was published.
Dear friend, the truth is that your blog post is not going to run away; it will be online for almost an eternity (That is provided that you did not delete that blog post of yours or it was taken down due to a copyright violation or some other type of infringement).
Also, it will take your email subscribers awhile to sort through their email messages; thus visiting your blog post way after it was published.
Now, let us not forget about the bunch of the WordPress bloggers that rely on their WordPress Reader for coming across blogs that they are following (They will have to scroll down a list of blogs that they are following until they come across your latest blog post).
Depending on the time that you have available for perusing blog posts, you will most likely read them during the following periods:
- When you are having your breakfast.
- When you are having your lunch.
- When you are having your dinner.
- Before you go to your place of employment.
- After your working hours.
All bloggers must keep in mind, that people need to attend to other things in their lives and that the followers of their blogs will check out their blog posts at a time that they believe is most convenient for them.
A Different Rule Will Apply To A News-Related Blog
Where a new-related blog is concerned, the ideal time to publish a blog post is as soon as some type of breaking news happens (And, as you and I both know, that could be anytime).
People want their news immediately.
Hats off to those bloggers who run a news-related blog (They have chosen the difficult task of keeping their readers abreast of the latest news).
There Is No Special Time For Publishing Evergreen Content
Why is it that there is no special time for publishing evergreen content?
There is no special time for publishing evergreen content because that type of content never expires and it is deeply appreciated by the readers that adore evergreen content.
Evergreen content is usually in the form of:
- Case studies.
- Beginner’s guides.
- How-to posts.
- Frequently asked questions.
Evergreen content is not the type of content that is rushed; it is the type of content that requires a lot of research before putting together.
People Will Always Accept Blog Posts From Reputable Bloggers At Any Time
If you happen to be one of those bloggers who have gained a reputation for publishing high-quality blog posts, your blog posts would be appreciated whenever they are published; it does not matter at all if they are published at 3:00 AM, 9:00 AM or 11: 00 PM.
Also, high-quality content is in demand (Unfortunately, not everyone knows how to go about creating it).
Dear friend, focus your energy on creating high-quality content and not so much about what you think is the most appropriate time for publishing it (Unless it is a time-sensitive blog post — a blog post that falls into the category of News).
Paying Close Attention To Your Search Queries Will Open Your Eyes
We have all utilized the services of various search engines with the intention of finding the right answer or the correct solution to a problem.
If you are highly observant, you would have noticed the following things among the search engine results pages:
- Articles that are a few days old.
- Articles that are a few months old.
- Articles that are a year old.
- Articles that are a few years old.
Dear friend, the main goal of search engines on the world wide web, is to provide you with the best answer to whatever it is you are looking for.
The times that those articles were posted had very little to do with whether or not Google or Bing looked upon them as being valuable information.
Bloggers May Publish Their Blog Posts At Specific Times For A Reason
Those of you who have been following Renard’s World for quite a while would know that my blog posts are scheduled to be published every Saturday at 1930 Greenwich Mean Time.
Why is it that I chose that interesting schedule?
I chose it because it is highly convenient for me.
And, even if I failed at scheduling a blog post (Which is less likely to happen), I could put together a blog post quickly on Saturday and 1930 Greenwich Mean Time, is actually 3:30 PM in the Republic of Trinidad and Tobago (So, I have more than enough time to create content for my blog in case things do not go as planned; which means I will always meet my deadline).
For the record, I would occasionally break my routine by publishing a blog post randomly on a weekday (Hey, I am free to do that because Renard’s World is my blog and no one else’s).
From experience, I can say to you, “It really does not matter what time I publish my blog posts.”
Because in addition to acquiring lots of views on the same day and the same time that my blog post was published, it receives additional views days after.
From the looks of things, it is okay for you to publish your blog posts at any time.
- People will always read blog posts at a time that is most convenient for them.
- A different rule will apply to a news-related blog.
- There is no special time for publishing content that is of an evergreen nature.
- People from around the world will always read blog posts from reputable bloggers at any time.
- Paying close attention to your search queries will open your eyes.
- Bloggers may publish their blog posts at specific times for a reason.
Please feel free to share your opinion on what you have read via the comments section of my blog.
And, most importantly, thank you for reading!