It is a sad fact, that a lot of blogs go unnoticed in the blogosphere.
The truth is that some of those blogs will eventually get noticed, while a lot of them will continue to go unnoticed.
Realistically speaking, the blogosphere is saturated with numerous blogs (There are more than 600 million blogs competing for people’s attention; which means, your blog will have to stand out in order for you to acquire a decent readership).
Unfortunately, some bloggers have sabotaged the chances of their blog standing out due to engaging in what I like to refer to as, “Nonproductive practices.”
I hereby invite you to read along with the intention of finding out what those nonproductive practices are.
1.) Giving Up Before Your Blog Can Actually Attract Incoming Views
Some bloggers will throw in the proverbial towel if they do not see the type of results that they desire in a short space of time.
The truth is that if you are not a well-known celebrity, you will need to put in a lot of your time and your energy into creating high-quality content for people to peruse on the world wide web (Which is no easy feat for the average person).
Also, if your blog is new, it would take a while for you build an audience.
Unfortunately, impatience is the downfall of a lot of new bloggers.
New bloggers (and some of the old bloggers too) can gain a bit of strength by remembering the old saying, “Rome was not built in a day!”
Some bloggers had to wait a few months before their incoming views started trickling in.
From a realistic perspective, the results will vary from person to person.
So, never make the mistake of giving up in the early stages of your blog.
2.) Not Using An Attention-Grabbing Headline
Dear friend, it is your blog’s headline that will determine whether or not a reader is going to peruse your blog post.
The painful truth is that your blog post could be of an epic nature but if your blog’s headline fails to capture the reader’s attention, they will ignore it (And, I do not think that you placed all the hard work into putting a blog post together to have it ignored).
Media houses are quite good at creating attention-grabbing headlines; which is the reason why their newspapers and online publications are read by lots of people.
A wonderful article that will teach you how to create the types of headlines that would grab people’s attention is Neal Patel’s, The Step-by-Step Guide to Writing Powerful Headlines.
3.) A Blog That Loads Slowly
Most people hate blogs that take almost forever to load.
Also, there is a high probability of the viewer going elsewhere if your blog takes more than three seconds to load (And, that my friend is a bad thing because you lost a potential reader and you have increased your bounce rate).
All bloggers can decrease the loading time of their blog by doing the following things:
- Compressing their images before adding them to their blog posts.
- Removing unnecessary plugins and widgets.
- Using a theme that is not bloated.
- Using AMP (Accelerated Mobile Pages).
- Reducing the number of posts that are displayed on their homepage.
Those bloggers that have blogs on the self-hosted version of WordPress can do the following things to decrease the loading time of their blogs:
- Upgrading their hosting plan.
- Investing their money in a good CDN (Content Delivery Network).
- Enabling website caching.
- Minifying their codes.
- Eliminating render-blocking resources.
- Using the latest version of WordPress.
- Disabling pingbacks and trackbacks.
Do keep in mind, that Google (and other search engines on the world wide web) penalizes websites and blogs that load slowly.
So, it would be in our best interest to make sure that our blog loads quickly.
4.) Only Reblogging The Works Of Others And Not Publishing Any Blog Posts Of Your Own
For the record, it is okay for you to reblog the blog posts of others. However, if your entire blog is comprised of content that was reblogged from others, a lot of readers are not going to take your blog seriously.
Because they will think that you have no ideas of your own.
Most people are deeply appreciative of a blog that contains original content.
Unfortunately, some people like to take the easy way out by only reblogging the content of others.
The truth is that pressing the Reblog button is easy; anyone can do it.
You will earn the respect of your readers by publishing original content that is of a high quality.
5.) Using Fonts That Are Too Small To Read
Some bloggers have adopted the practice of using ridiculously small fonts (Those fonts remind me of the fine print on legal documents).
Whenever I come across a blog post from someone that contains fonts that are too small for me to read, I leave like a bat out of hell.
Using fonts that are too small is counterproductive; it will only scare away your readers.
Remember, you want to attract readers and keep them.
For easy readability, I recommend using fonts that are 16px to 18px.
6.) Not Being Active Within Your Own Blogging Community
It is a well-known fact, that the majority of our readers are comprised of our fellow bloggers (Therefore, it would be wise to interact with them).
You can interact with your fellow bloggers by:
- Reading their blog posts.
- Leaving them thoughtful comments in the comments section of their blog.
- Pressing the Like button whenever you have come across a blog post of theirs that you genuinely liked.
There is an old adage that states, “What goes around, comes around!”
Are you active within your own blogging community?
If your answer was, “Yes,” well done because your blog will always get the support that it needs.
And, if your answer was a big fat, “No,” you will struggle like hell to get people to read your blog posts.
7.) Ignoring The Importance Of White Space
What is white space?
White space is defined as the space between paragraphs, images and various other elements on your page.
To utilize white space in a sensible manner, it is strongly advised, that you use short sentences and short paragraphs.
Most readers tend to view long paragraphs as intimidating.
Also, long paragraphs even look longer on mobile devices.
On a few occasions, I came across blog posts from others that were a huge chunk of text (Those bloggers did not even consider using paragraphs).
White space helps in the areas of:
- Improving the reader’s focus.
- Improving readability.
- Creating a better user experience for the reader.
Dear friend, using white space wisely in your blog posts will enhance it (So, never underestimate the importance of white space).
Bloggers who ignore the importance of white space will have a hard time attracting readers.
8.) An Annoying Pop-Up
Most of us are familiar with those pop-ups that jump out at us from nowhere asking us to subscribe to the person’s blog.
In my case, the pop-up is only annoying if it shows up when I have not had the chance to read the person’s blog post.
Now, it makes no sense asking me to subscribe to a blog if I did not get the chance to read any of their blog posts.
In order for me to subscribe, one’s blog must contain content that I am interested in (And, I would want to believe that the same thing applies to most people).
Thankfully, there were some well-timed pop-ups that asked me to subscribe to the person’s blog after I had scrolled all the way down.
An untimely pop-up will only discourage readers from reading your blog posts.
Your pop-up should work for you and not against you.
9.) Not Using Tags
In regards to blogging, a tag is a word or phrase that describes your blog post.
Using tags tells search engines what your blog post is all about.
Also, the usage of tags helps WordPress users to locate the types of blog posts that they are interested in via the WordPress Reader.
Would you believe that there are bloggers who do not add tags to their blog posts?
How do you expect your blog post to be visible in the WordPress Reader if no tags were added to it?
Tags are necessary!
As a general rule, never exceed the usage of fifteen tags.
Because blog posts containing more than fifteen tags will not be found by others in the WordPress Reader.
You can learn more about this by reading, Tags in the Reader, from WordPress’s official support page.
10.) Publishing Content On Your Blog Sporadically
When it comes to blogging, you need to be consistent.
Because it helps to build your readership and maintain it.
If you adopted the habit of publishing a blog post today and another in the next four months, you would have quite a hard time building a readership of your own.
Bloggers can remain consistent with their blogging by:
- Utilizing a realistic blogging schedule.
- Using an editorial calendar.
- Writing their ideas down in a notepad.
- Creating draft-copies of their blog posts on the go (Which is done via the WordPress app on their tablet or smartphone).
- Remaining focused on their blogging goals.
Publishing content on your blog in a sporadic manner does nothing for your blog’s growth.
However, being consistent in your blogging helps tremendously in the area of your blog’s growth.
11.) A Blog That Is Difficult To Navigate
Once in a while, I would come across a blog that is difficult to navigate — one where I would have trouble locating the person’s blog posts.
Since I like a good challenge, I would explore the page closely with the intention of figuring out the user interface of the person’s blog.
The God’s/Goddess’s truth is that everyone does not possess my level of patience. If they cannot find whatever it is that they are looking for on your blog right away, they will leave it and check out someone else’s blog.
So, I want you to contemplate the following questions:
- Can your readers locate your blog posts easily?
- Is your About page easy to find?
- Can your readers locate your Contact page with ease?
- Is your Archives widget easily accessible?
If you answered, “Yes,” to all of those questions, your blog is easy for visitors to navigate.
Always remember, no one likes a blog that is difficult to navigate.
12.) The Blog Was Penalized By Google
When a blog gets penalized by Google, it ends up being partially or fully removed from its search results.
Blogs can end up suffering the wrath of Google by:
- Publishing duplicate content.
- Having a slow loading time.
- Not being mobile-responsive.
- Containing backlinks from low-quality pages; such as those from pornography and gambling sites.
- Engaging heavily in keyword-stuffing.
- Containing links to malicious websites.
- Purchasing links.
- Having a high bounce rate.
- Containing user-generated spam.
- Publishing low-value affiliate content.
- Containing hidden texts.
- Engaging in excessive advertising.
Dear friend, if your blog was penalized by Google, your readership will dwindle and you will experience difficulty in attracting incoming views.
An article that I highly recommend that all bloggers read is Alex Chris’s, How to Check if Your Website is Penalized by Google.
The good news is that bloggers who were penalized by Google can recover.
13.) Their Readers No Longer View Them As A Trustworthy Source Of Information
Believe it or not, blogs do lose the trust of their viewing audience; for example, blogs that started out as ones that did unbiased product reviews and two months down the road, almost every blog post is a paid review.
For the record, there is nothing wrong with doing a paid review on a product; provided that it is a truthful one.
But when viewers begin to notice that the blog is filled with lots of paid product reviews, they may get the impression that the blogger was bought out by the big corporations.
How many bloggers that you know can get paid to do a product review and do it in an unbiased manner?
Do you think that L’Oréal will allow a blogger to mention that they got a rash on their skin from testing out their product via a paid review?
No, L’Oréal will never allow that sort of thing to transpire.
And that, my friend, is one of the reasons why viewers would quicker accept an unpaid product review over a paid product review.
In my case, I like to check out computers online.
How do I go about it?
First, I would visit the computer manufacturer’s official website, find out the specs of the model of computer that I am interested in.
Afterwards, with the help of search engines, I would find out from bloggers (preferably those that were not paid to review the computer that I am interested in) if the computer performed well under stress and if it is also compatible with Linux.
Because I want an unbiased review.
As a matter of fact, the majority of people would want to know the truth about the product before making a purchase.
And, a blog’s readership would decrease rapidly if the viewers no longer believe that the information that it provides is trustworthy.
As you have learned, blogs can struggle to get incoming views if:
- The blogger gave up before they had the chance to attract incoming views.
- The blogger did not use an attention-grabbing headline.
- The blog loads slowly.
- The blogger only reblogs the work of others and they do not publish any blog posts of their own.
- The fonts are way too small for viewers to read.
- The blogger is not active within their own blogging community.
- The blogger ignored the importance of white space.
- Annoying pop-ups appear on the person’s blog.
- The blogger did not add any tags to their blog posts.
- The blogger publishes content on their blog sporadically.
- The blog is one that is difficult to navigate.
- The blog was one of those blogs that got penalized by Google.
- Viewers no longer saw the blog as a trustworthy source of information.
By the way, if you found this blog posts valuable and you think that it is capable of enlightening other bloggers, please show it a bit of love by sharing it on your favourite social media networks.
And, most importantly, thank you for reading!