The blogosphere is filled with more than five hundred million blogs.
What does that mean for an aspiring blogger?
It means, that an aspiring blogger will need to find effective methods of getting their blog seen by the masses.
And, since there are countless blog posts published on a daily basis on the world wide web, bloggers will need to stand out (The blogosphere is heavily saturated with blog posts).
Luckily, there is hope for each blogger and they would be provided with a fair advantage if they learned the real truth about blogging.
Newbies Can Benefit Greatly By Learning The Basics Of Blogging
A lot of newbie bloggers ventured into the area of blogging without ever knowing a single thing about it.
Although it is possible for a blogger to learn the proverbial ropes of blogging along the way, they can produce a much higher quality blog post by learning the basics of blogging.
All the newcomers to blogging can benefit greatly by:
- Learning how to write a blog post.
- Learning how to use tags correctly.
- Learning both off-page and on-page SEO.
- Knowing the type of audience that they are creating content for.
- Knowing how to customize their favicon from day one.
- Knowing which blogging platform is most ideal for their type of blog.
- Learning how to develop their writing style and voice.
All of those things that I mentioned are freely available on the world wide web and if a blogger wants to take things to another level, they can participate in a paid blogging course (Preferably one that was designed by a well-trusted blogging expert).
Beware Of Wolves In Sheep’s Clothing
All bloggers should know that there are people who make a living by preying on the ignorant ones — people who know absolutely know nothing about blogging.
These scammers pretend to be blogging experts and SEO experts.
On a positive note, there are authentic people that offer services pertaining to blogging advice and SEO (The onus is on the blogger, to acquire information about the person whom they intend on doing a business transaction with).
When in doubt, hold on to your purse or your wallet tightly.
It Takes Time To Build An Audience
It is naive for a blogger to believe that they can acquire success overnight.
In most instances, it usually takes a little more than a year to build a readership of a reasonable size.
A friend of mine once mentioned to me, that they had to wait two years before their blog gained the desired attention.
The God’s/Goddess’s truth is that success will vary from person to person and you might not have to wait that long in order to acquire a readership.
I have witnessed a lot of short-lived blogs — blogs that were abandoned in the timeframe of three weeks or less.
It takes a whole lot of tenacity and patience.
If you give up on your blog in the early stages, you will miss out on the opportunity to build an audience.
You Will Fail At Blogging If You Have Doubts About Your Ability To Blog
Dear friend, it is imperative, that you possess an unwavering belief in your ability to blog.
You can work your unique style of blogging magic by bravely putting into practice, the things that you learned about blogging.
If you make the mistake of allowing doubt to seep into your consciousness, you will end up doubting your ability to blog (And, in all honesty, it will work against you).
Do keep in mind, that people who do not have faith in what they are doing will perform their duties halfheartedly.
So, do you strongly believe in your ability to blog?
Do Not Blindly Believe Everything That You Are Told
A blogging expert once said, “The worst thing that a blogger could ever do is set up their blog on WordPress.com.”
Huh? I found that statement to be most offensive because I blog on WordPress.com.
That blogging expert added, “Anyone who is serious about blogging should use WordPress.org.”
Apparently, he was not aware of the fact, that WordPress.com is filled with serious-minded bloggers.
I will admit that one is granted more freedom on WordPress.org because the blogger is free to customize their blog to their liking. They have complete freedom to:
- Choose any plugin.
- Choose any widget.
- Utilize any theme.
- Monetize their blog from the beginning.
However, those of us that blog on WordPress.com, can:
- Count on the Happiness Engineers to handle all of the security aspects (Which is something that does not take place with WordPress.org; users are responsible for their own security).
- Blog without ever worrying about updating the version of WordPress along with the plugins and widgets.
- Choose any theme; whether it be a free or a paid one (Despite having limitations in customizing it the way that we truly want it).
- Upgrade to a top-level domain.
It is no big secret, that WordPress.org is the most ideal version of WordPress for doing business (Nothing truly beats the advantages of having a self-hosted blog).
However, it is my belief, that personal bloggers can have a positive experience on WordPress.com (The WordPress-hosted version).
There is no rule that states, that personal bloggers should set up shop on WordPress.org (In spite of some personal bloggers having fun and making money there).
By the way, if I wanted to start a business-related blog, I would set it up on WordPress.org.
Because it is best suited for conducting business.
But, I will gladly admit to you, that I have no regrets whatsoever of creating a personal blog on WordPress.com.
What many of the blogging experts do not mention to you is: that blogs do fail on both WordPress.org and WordPress.com.
And, of course, there are bloggers that have successful blogs on WordPress.org and WordPress.com.
It all boils down to the expertise that the blogger possesses.
One needs to be a bit tech-savvy in order to set up their blog on WordPress.org (The learning curve is a much higher one).
Whereas, any newbie can create a blog of their own within a few minutes on WordPress.com.
For the record, WordPress is not the only place in which a person can have a successful blog.
People can also set up a blog on:
When it comes to blogging platforms, we are filled with choices and of course, there would be those that would be superior to others where business-related blogs are concerned.
A person who wants to set up a personal blog without monetizing it is free to utilize any blogging platform that they desire (They should not have the cause to feel ashamed for not using WordPress.org).
I would also like to point out, that if a person would like to try out blogging with the intentions of finding out whether or not they have an aptitude for it, they should experiment with WordPress.com first.
And, why is that the case?
Because WordPress.org is for those people who know exactly what they are doing (There is no room for mistakes on WordPress.org and a person should not have to pay for hosting in order to find out that blogging is not for them).
In spite of WordPress.org’s superiority, a person still needs to know which is the best hosting provider for their blog as well as which is the most appropriate hosting package for their blog.
Everyone knows that no two hosting providers are alike; therefore, if they make the mistake of choosing the wrong one and the wrong hosting plan, their blog will suffer the negative consequences.
I have heard many nightmare-related stories about people’s hosting dilemmas.
As always, anyone who wishes to go in the direction of WordPress.org should do some research on the various hosting providers before choosing one to host their blog.
Quality Will Always Surpass Quantity
Everyone likes to peruse high-quality blog posts.
And, search engines like Google and Bing, love high-quality blog posts too!
The truth is that high-quality blog posts take longer to produce than subpar ones.
There are people who fill their blogs with blog posts that are of no value to anyone (Their blog archives are filled with rubbish).
For the record, I am not discouraging anyone from filling their blogs with a large number of blog posts; if the person can publish them without compromising the high-quality, they are free to add as many as they like to their blog.
Here is an analogy that most of you would be able to relate to:
Shanice is a horrible cook; she invites you to eat as much as you like but due to the distasteful food, you have lots of trouble clearing the contents on your plate (After you have tortured yourself into consuming her food, she offers you another plate of food and you politely decline her offer).
Gillian, on the other hand, is a superb cook. She offers you a plate of her flavourful food and you gobble it all down with ease.
Whose food would you rather eat, Shanice’s cooking or Gillian’s cooking?
Gillian’s cooking, of course!
Dear friend, the same thing applies to blog posts. We would rather read a high-quality blog post than punish ourselves severely by reading numerous blog posts that are of subpar quality.
What Works For You This Year May Not Work For You The Following Year
You may have figured out all of Google’s algorithms.
But, guess what?
It is all going to change the following year.
Google is always modifying their algorithms (And, that makes it hard for those people who like to engage themselves in Blackhat SEO techniques).
Also, Google modifies its algorithms with the intentions of providing a better service for those people who use their search engine to find whatever it is that they are looking for.
Social media networks; such as Twitter, Facebook and Instagram are constantly changing their algorithms (So, some of the things that you did this year to dominate their organic search results may not work for you the following year).
Social media networks have evolved (And, they will continue to evolve).
They have created it in such a way, that people would have to pay their money to advertise the links to their posts; which enables them to reach a wider audience.
The Incoming Traffic To Your Blog Will Fluctuate
It is a fact, that some bloggers dislike it a lot whenever they have noticed that the incoming traffic to their blog has decreased.
The reality of the situation is: that a blogger’s incoming traffic will fluctuate; there will be times when it is going to be low and there will be times when it will be high.
Some bloggers have noticed a decrease in incoming views during the Summer period (That can be rectified by publishing Summer-related blog posts).
By the way, bloggers can also apply the same technique during the other seasons with the intentions of keeping the incoming traffic to their blog high; for example, when Christmas comes around, they can keep their readers entertained by providing them with Christmas-related blog posts.
Besides, if you have made it a habit of yours of providing your viewing audience with high-quality blog posts, there is a high probability of the number of your incoming views increasing once again.
Also, the smartest thing that you can do to take your mind off of your low number of incoming views, is to ignore your stats for a while and focus all of your attention on creating the type of content that your viewing audience love.
You Will Need To Be Skilled In The Area Of Time Management
You and I both know, that we do not have all twenty-four hours of the day to compose a blog post.
Even those bloggers that are retired need to spend each minute of their time wisely (This is where time management comes in).
From a realistic point of view, a portion of our time will be spent on:
- Doing chores.
- Shopping for groceries.
- Buying shoes and clothing.
- Enjoying the outdoors.
- Socializing with our friends, family, relatives and business associates.
- Walking the dog.
- Working a specific number of hours at our place of employment (If we are unemployed or retired, we are free from the proverbial rat race).
In order for us to get our quota of blogging done, we will need to:
- Keep distraction at a minimum by temporarily disabling the notifications that we are bombarded with; such as those from Twitter, Facebook, Pinterest, SnapChat, Instagram, etcetera.
- By creating a to-do list on a nightly basis.
- By scheduling the blog posts in our editorial calendar.
- By jotting down the ideas that come to us in our digital notepad or the old-fashioned notepad.
- By creating specific goals for our blog.
- By planning an outline for our blog post (Which helps us in the area of focusing on the points that we intend on making in our well-written blog post).
- By letting our family members know that we would be working on putting together a blog post within a specific time-period (That is done with the intentions of they not disturbing us during the content creation process).
- By working with an actual timer.
All bloggers should take into consideration, that if they wait for the so-called right time to create a blog post, that time will never come; they need to grab the time by its figurative horns in order to bring their quota of blogging into fruition.
As you have learned, there is actually more to blogging than meets the eye. To have a fair chance of success, bloggers will have to:
- Learn the basics of blogging.
- Be fully aware of the fact, that there are fake blogging experts as well as authentic ones on the world wide web.
- Keep in mind, that it takes time to build an audience.
- Have an unwavering belief in their ability to blog if they want to do well in the area of blogging.
- Refuse to blindly believe everything that they are told about blogging.
- Always remember, that quality blog posts are more appreciated than a high quantity of subpar blog posts.
- Continue learning new things because search engines, SEO and social media networks are always evolving.
- Be fully aware of the fact, that the incoming traffic to their blog will always fluctuate.
- Be skilled in the area of time management.
Oh, a blogger certainly has their work cut out for them.
And, there is a lot that actually takes place behind the scenes.
By the way, if you found this blog post helpful, show it a bit of love by sharing it on your favourite social media networks.
And, I hereby invite you to follow Renard’s World.
Thank you for reading!