Nancy had been blogging for two years on WordPress; she did it sporadically; she would publish blog posts whenever she felt inspired (And, that was rare).
“Am I wasting my time blogging?” she wondered.
Nancy could not understand the reason why she only had fifteen followers, no comments and a few “Likes”. She felt the urge to talk with someone — someone who knew a whole lot about blogging. She took out her laptop computer with the intentions of finding out if her friend, Wendy, was logged in to her Skype account.” Great! Wendy is online!” she exclaimed and clicked on the camera icon; she kept her fingers crossed hoping that the quality of the video call on Skype would be an excellent one.
“Good day to you, Nancy,” Wendy uttered politely. “I like what you did with your hair.”
“Thank you,” Nancy replied. “I was tired of my hair touching my shoulders, so I cut it a bit shorter,” she paused for a brief moment and said, “By the way, are you seeing me and hearing me clearly?”
“Yes, I am,” was Wendy’s response.
“Wendy, I need your help on something,” Nancy said sounding a bit worried.
“Sure, Nancy,” Wendy replied. “What is it that you need help with?”
“I need help with my blog,” Nancy answered. “I want to know the reason why people are not reading my blog posts.”
“If it makes you feel any better, I do read your blog posts,” Wendy uttered.
“Oh, I know that you do and that makes you the perfect candidate to let me know how to go about solving this dilemma,” was Nancy’s reply.
“I have noticed that you are not consistent with your blogging,” Wendy said in a frank tone of voice. “In September, you posted three blog posts, you did not post anything for the month of October, November, you posted two blog posts and in December, you only posted one blog post.”
Nancy sighed aloud and said, “You have made a very good point, Wendy. And, that is all because I have not been inspired lately.”
Wendy urged her friend, Nancy, to have a look at her blog. “Have you noticed a pattern?”
“Yes, I have noticed a pattern,” Nancy said. “You publish your blog posts on the same day and time.”
“Good!” Wendy responded. “That is a perfect example of consistency!”
“Okay, from now on, I will do my best to be consistent in blogging,” Nancy said halfheartedly.
“Nancy, I want you to always remember, that if you do not take your blog seriously, no one will,” Wendy uttered.
“Thank you for the blogging advice,” Nancy replied. “I will put it into practice from now on.”
Wendy’s toddler started crying in the background. “Josh is awake, I have got to go. Sorry about that, Nancy.” Wendy said.
“No problem at all,” Nancy replied.” You need to carry out your motherly duties.”
“I will share more blogging tips with you on our next chat. Goodbye, Nancy.” Wendy said before ending the video call on Skype.
Consistency Is Vital
I cannot overemphasize the fact, that consistency is important when it comes to blogging.
My blog post, 7 Ways To Blog Like A Pro In 2019, goes into detail on the topic of consistency.
Wendy was right when she advised her friend, Nancy, to blog in a consistent manner because it indirectly shows others that you are serious about your blog.
Never underestimate the power of consistency, my friend.
If you have never been consistent in the past, I urge you to be consistent with your blogging from now on.
The Way That You Present Your Blog Is Of Major Importance
People who take their blog seriously are known to take pride in the way in which their blog is presented. Right away, you will notice the following things:
- Their blog can be easily manoeuvred (Which makes the task of finding various pages and blog posts a simple one).
- Their fonts are easy to read.
- Their theme is professional-looking.
- Their blog loads quickly (Which helps in the area of avoiding a high bounce rate).
Are you concerned about the manner in which your blog is presented?
Knowing Your Audience Is A Must
Not knowing who you are blogging for is akin to throwing darts without knowing where your dartboard is.
From a logical perspective, you would have a clear sight of your dartboard before throwing those pointy darts of yours.
Therefore, if you have a lucid understanding of your audience, you would publish blog posts that they are interested in.
Do you know the type of blog posts that your audience is interested in?
If you have chosen a niche, people who are deeply interested in it will be interested in your blog posts.
For the record, you can get away with publishing miscellaneous blog posts (However, those blog posts of yours must be targeted towards a specific audience).
Promote Your Blog Posts Via Social Media
A lot of bloggers are on social media; such as:
- Google Plus (If you do not have a Google Plus account, let the thought of creating one slip your mind because Google has plans of shutting it down sometime in 2019. But, if you already have a Google Plus account, you can continue to promote the links to your blog posts there until the service ends).
People who are devoted to blogging are known to take full advantage of social media because it helps to place their content in front of the eyes of potential viewers.
Do you use social media to promote your blog posts?
Be An Active Member Of Your Blogging Community
People who are serious about their blog are also active members of their blogging community.
Being an active member of a blogging community actually involves:
- Reading the blogs of your fellow bloggers.
- Leaving thoughtful comments in the comments section of the blogs of your fellow bloggers.
- Pressing the “Like” button when you have genuinely liked the content that they published (Most people hate it when people press the “Like” button without ever reading their blog posts).
- Encouraging newbie bloggers to keep on blogging.
- Sharing the blog posts of your fellow bloggers on your social media accounts.
Besides, if you refuse to spend time with your fellow bloggers online, no one will know of your existence.
Are you an active member of your blogging community?
Pass On What You Have Learned
People who are devoted to blogging are also in the habit of passing on what they have learned because they genuinely want to help others.
And, in the case of worthy blogging advice, it helps other bloggers within your own blogging community (and also those bloggers outside of your own blogging community) to make improvements in the area of blogging.
I want bloggers to be happy with their blog because no blogger in their right frame of mind is going to be devoted to a blog that they are unhappy with.
Also, happy and contented bloggers will enrich their blogging community by dispersing their knowledge (Which provides newbie bloggers with a sense of hope).
I can safely state, that when you first started blogging, you were quite happy for all of the blogging advice that you could acquire.
By all means, pass on to the next generation of bloggers, the things that you learned about blogging (Or anything else that you have learned about).
Smart bloggers know that they cannot really excel in the area of blogging by themselves — they need the help of their blogging community (Which is the reason why they are active members of their blogging community and help out their fellow bloggers in any way they can).
And, once you are devoted to your blog, you would also want your fellow bloggers to be devoted to their blog (The growth of the entire blogging community can expand itself greatly by this simple principle).
As always, thank you for reading and please feel free to check out, Renard’s World as often as you like.
Love and light to you my friend!