Currently, there are a lot of bloggers who deal with multiple topics on their blog (It is a common practice among bloggers in the blogosphere).
Now, I would like to state that this article is not one that is for or against people posting vast topics on a single blog.
However, it is one that examines the potential pros and cons of posting multiple topics on one’s blog.
So, without further ado, let us delve deeply into this interesting topic.
It Is A Matter Of Choice
In reality, it is up to the blogger to deal with only one topic on their blog; the same applies to dealing with multiple topics on a single blog.
I genuinely believe that personal bloggers can actually get away with publishing blog posts that touch on various topics.
If you are a personal blogger with various interests, there is a high probability that you have already posted multiple topics on your blog.
There are bloggers who believe that it is okay for them to fully explore any amount of topics on their blog.
And, there are bloggers who adhere to the belief, that a blog should only deal with a single topic.
What do you believe?
The Chief Reason For Dealing With Only One Topic On A Single Blog
From a marketing perspective, business-related bloggers will have a higher return on investment by dealing with only one topic on their blog.
If a business-related blogger specialises in SEO services, they will stick with that topic; they will not venture in the area of healthcare.
Also, it is easier for the first-time visitors to their blog to know exactly what it is that their blog is about.
And, search engines will also know what type of business that the business-related blog specialises in via the nature of the blog posts that were published.
Business-related blogs do not have the flexibility that comes along with personal blogs.
So, we cannot blame business-related bloggers for wanting to deal with only one topic.
After all, it is business that we are referring to here.
Some personal bloggers (especially those people who specialise in a niche) will only stick with their chosen category.
Now, if their blog has been monetised, they might as well stick to posting articles that fall within the niche that they have chosen for their blog (Just like those business-related blogs, the return on investment is higher for those personal blogs that specialise in a niche).
To put it plainly, “It is all about the money!”
There Are Valid Reasons For Dealing With Multiple Topics On A Single Blog
As I have stated earlier in this article, personal bloggers have more flexibility in the area of dealing with multiple topics on a single blog.
Those types of bloggers can touch on multiple topics, because it is their blog (And, they are more than welcome to do that sort of thing if their blog is not monetised).
And, let us not forget the fact that they are called, “Personal blogs.”
Personal blogs are really about having fun and about the blogger posting topics that resonates with them.
A personal blogger has the freedom to post poetry today on their blog and they also have the freedom to post photographs of butterflies on their blog tomorrow.
Personal blogs were not meant to be rigid.
Personal bloggers are free to do anything that they desire with their blog!
And, I would like to point out, that some bloggers would be bored to death if they had to stick within the confines of a single niche (And, that is the main reason of theirs for dealing with miscellaneous topics on their blog).
There Is The Argument Of Losing Subscribers
Now, if a person subscribed to a blog because it dealt with arts and craft and they received an email notification alerting them to a new blog post that is about cooking, that person might think, “Huh? What the hell! I subscribed to a blog that deals specifically with arts and craft! Why am I seeing cooking?” If they hate cooking, there is the high probability of them unsubscribing.
Thankfully, not all subscribers are like that, because most of them know that anything goes with personal blogs.
I am one of those people who do not mind receiving email notifications pertaining to a personal blog that has delved deeply into multiple topics.
For example, I would not mind reading about the type of food that Wendy prepared in her kitchen today, even though I read a blog post from her two days ago about her favourite book.
In regards to a business-related blog, I might get annoyed if I received an email notification telling me that their latest blog post is about shoes when I know that I subscribed to a blog that was supposed to be based on computers.
Rules Have Placed Us In Trouble
One blogging expert will stipulate that we take a specific course of action.
And, another blogging expert will tell us to do something else — something that is in total contradiction to what the other blogging expert said.
In my article, This Is What I Think About Blogging, I mentioned that blogging rules are not set in stone (They work for some bloggers, while there are other bloggers who do not reap any sort of benefits by following the same rules).
So, if your blog turned out to be a successful one that covered multiple topics, should you go and delete various topics with the intentions of re-branding it into a niche-related one?
Because, your audience expects to see multiple topics on your blog.
Dear friend, the same thing applies to a blog that has established itself as a niche-related blog (It would make no sense to add more topics to it, because the viewing audience has grown accustomed to a single niche).
Continue doing whatever it is that works for you.
And, always remember that there is an exception to every rule.
If your blog is a business-related one, it is better off being based on one topic.
And, if you have a personal blog, you are granted the opportunity to do whatever you desire with it (Whether or not you want to venture in the area of posting multiple topics).
So, what are your views on this?
Do you believe that you should stick to posting a single niche?
Or do you believe that bloggers can get away with posting multiple topics on their blog?
I would love to read your unique perspective in the comments section of my blog.
And, thank you for reading this very controversial blog post of mine.