I sat down at my desk drinking black tea. As I placed the cup of hot liquid to my mouth, I pondered about all of those people who started a blog of their own and are having issues with them. Blogging turned out to be more than they had bargained for and now they are having second thoughts about their blog. They are trying to figure out if they should continue with their blog or abandon it.
A high percentage of bloggers have created blogs without knowing what they were getting themselves into. They thought that it would have been a proverbial walk in the park and that they would have thousands (or millions) of readers.
But, one’s expectations for their own blog usually differs from reality.
Now, one should not be discouraged from growing their readership (I actually encourage bloggers in the blogosphere to grow their readership).
However, they should not base their happiness solely on the number of people who peruse their blog posts.
The God’s/Goddess’ truth is that it takes time to build a loyal readership and if one’s blog is new, they will have to wait a while before they can see the desired results.
When I started Renard’s World on Friday the 15th June, 2018, I wanted to start a new blogging project — a project that allowed me to focus my attention on old-fashioned writing.
And, just in case you are wondering whether or not I am happy with my blog, the answer is, “Yes!”
So, let us explore the reasons why some people are not happy with their blogs.
What Do You Want Out Of Blogging?
People do get themselves into blogging for various reasons; such as:
- Wanting to make money (As in the case of monetised blogs).
- A desire to express themselves through art, literature, music, etcetera.
- As a means of therapy (As in the case of bloggers venting their problems via their blog posts).
- Wanting to pass on to the masses what they have learned.
- A desire to entertain readers worldwide.
For a lot of bloggers, it would be a mixture of all of those things.
In my case, I want to educate and to entertain my viewing audience as well as interact with my fellow bloggers in the blogosphere.
Do you know what it is that you want out of blogging?
Does Blogging Bring You A Sense Of Joy?
I will be brutally honest by saying, “If blogging does not bring you a sense of joy, you might as well do something else that brings you joy.”
Why engage in an activity that you hate? As far as I am concerned, you are punishing yourself by engaging in blogging if you hate it (And, a lot of bloggers are currently punishing themselves in the blogosphere).
Dear friend, the best thing that you can do with your blog to bring you joy is, to post about the things that you are truly interested in; for example, if you love cooking, your blog could be all about food — a place where your readers can see your recipes.
Be true to yourself and do not jump into a niche because it is popular (Unless, you truly love the popular niche that you have chosen).
Do make a mental note, that your blog is supposed to be a reflection of who you are.
Maybe You Are Trying Too Hard
I genuinely believe that a lot of bloggers are trying too hard (Especially the newbie bloggers).
Unfortunately, a lot of people have a misconception pertaining to how often they should post content on their blog. A lot of people believe that they should update their blog on a daily basis; but I can assure them that it is not necessary for them to do. If one is unable to update their blog on a daily basis, there is a chance that they may be able to do it comfortably on a weekly basis.
In my article, 6 Ways To Prevent Blogger Burnout, I emphasised the fact, that bloggers should know what type of workload that they are capable of handling and that they should know where their blogging sweet spot is; whether it be daily, a few times a week, fortnightly or monthly.
Now, I am in no way discouraging anyone from updating their blog on a daily basis. I am highlighting the fact, that if blogging daily is too much for a blogger, it would be wise for them to cut down on how often they update their blog.
In my case, I am quite happy and comfortable with updating my blog on a daily basis (I have been blogging daily on Blogger for a few years before I made the switch to WordPress; therefore it has become ingrained in me to update my blog daily).
Are you trying too hard?
Or are you comfortable with the blogging schedule that you have chosen for yourself?
Maybe You Are Turned Off By The Very Little Incoming Traffic
Most bloggers would feel as though they were wasting their time if they saw that their blog was receiving very little incoming traffic.
Now, I would like to reiterate, that if your blog is new, it is going to take a while for your audience to grow.
However, if you have been blogging for over a year and you have noticed a huge decrease in your blog’s incoming traffic, you have probably done something wrong — something that scared your readers away.
Do ask yourself the following questions:
- Did I change my blog’s theme?
- Did I decrease the size of my fonts?
- Did I change the category or my blog’s niche?
Those are some things that you would seriously need to look into.
One needs to choose the themes for their blog wisely.
Because the wrong theme can actually do more harm than good.
I have visited blogs that were difficult to navigate and I was unable to locate their archives or their recent posts. So, I left their blog in search of another (Hopefully, one where I could easily find my way around).
Another thing that a lot of bloggers take for granted is being unable to tell whether or not, if their blog’s theme is mobile-friendly.
Dear friend, people do utilise their smartphones and their tablet computers to browse the internet. Gone are the days, when people only used their desktop computer or their laptop computer to browse the internet.
If your previous blogging theme was a mobile-friendly one and you changed it to a blogging theme that is not mobile-friendly, it could be a case of you inadvertently alienating those people who use their smartphones and their tablet computers (And, in the past, a large percentage of your viewers were comprised of people who used their mobile devices to peruse your blog’s content).
Thankfully, the newer WordPress themes are responsive — they work well on the desktop computer, the laptop computer, the smartphone and the tablet computer.
If you have decreased the size of your fonts, that could be the cause of your problem.
I have visited blogs where I could barely see the words that were published.
What do I do whenever I come across blogs with fonts that are too small for me to read?
I leave their blog in search of another blog with fonts that I can easily see; which allows me to enjoy perusing their content.
Do not use fonts that are too small, because if you do, you will sabotage your blog.
As we age, our eyes find it harder and harder to make out small fonts.
And, a large percentage of your viewing audience could have been mature people — people whose age group are around thirty-five years of age to sixty-five years of age.
So, do make it a priority of yours to make sure that your fonts are large enough to read; that way, both the young and the old would be able to comfortably read your blog posts.
In regards to the change of your blog’s category or your blog’s niche, it could be a simple case of your audience not liking the direction in which your blog is now heading. For example in the past, they flocked in numbers to your blog, because they enjoyed reading about your blog posts that were based on politics and they have lost interest because you have chosen to blog about clothing.
Before, we even dream of starting a blog, we should know what it is going to be all about before producing content for it.
Once your audience understands what your blog is all about, you are good to go.
Those are a handful of things that can help you to be happy with your blog.
And, you deserve to be happy with your blog; since you have invested a lot of your time and your energy into making it what it is today.
If you have discovered that blogging is not for you, it is more than okay to give it up for something else that brings you joy.
Also, if you are in love with blogging and you do not like what is happening with your blog, you have the power to change things for the better by identifying the issues that are preventing your blog from soaring like a bird in the sky.
Think of your blog as your child (And, every parent wants to see their child succeed).
Once you genuinely like blogging, it is possible for you to be happy with your blog and see it succeed.
So, my friend, are you happy with your blog?