There are those people who plan out what their blog is going to be like before they actually set it up; in their mind’s eye:
They had an idea of the type of theme that they wanted to use.
They knew the topic (or the topics) that they were going to publish on their blog.
They knew the day (or the days) that they were going to publish blog posts on their blog.
One should not be too surprised about those things that I just mentioned, because there are people who are well-skilled in the area of meticulous planning.
On the other hand, there are those people who ventured into blogging without any sort of plan; they are the ones who:
Created a blog without knowing anything about blogging.
Had no idea of what type (or types) of blog posts that they were going to publish on their blog.
Certainly did not know what day (or days) they were going to publish content on their blog.
Everyone is aware of the type of people who do things spontaneously (They simply venture into a project without any sort of preparation).
The funny thing is that despite a blogger planning out (or not planning out) his or her direction for their blog, things do not always go as planned (This can result in the blogger being displeased in the way their blog turned out).